Gravity Pixel: identify the website visitors you are losing every day
Right now someone is on your site. In six minutes they are gone, and you never knew they existed. Gravity Pixel finds out who they are before that happens.
Why 98% of your website traffic disappears
You're getting traffic. Maybe from Local Orbit, maybe from ads, maybe from years of being in business. But here's what your analytics won't tell you: most of that traffic never calls.
A homeowner researches "roof replacement near me" at 9pm, lands on your site, reads for four minutes, and closes the tab. No form fill. No call. No way to reach them again. To you, they don't exist. To your competitor's retargeting ad three days later, when that same homeowner is finally ready to pick up the phone, they do.
That's not a traffic problem. It's a follow-up problem. And it's quietly costing you jobs you already paid to earn.
How visitor identification works
Gravity Pixel is a small piece of code we install on your site. It doesn't ask visitors to opt in, fill out a form, or do anything at all. It quietly identifies who's browsing, name, email, and enough detail to actually reach them, and hands that list straight to a reactivation campaign built to bring them back.
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Step 1
We install the pixel
Takes minutes. Nothing changes on your site visually, visitors never see it or interact with it.
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Step 2
It identifies your traffic
Every visitor who was previously invisible gets matched to a real, contactable profile.
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Step 3
We build the reactivation list
Anyone who visited but didn't convert gets added automatically, updated in real time.
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Step 4
You reach them again
Retargeting ads, email, or a call list, your choice, putting your business back in front of the exact people who already showed interest.
What you get with Gravity Pixel
- Live visitor identification running on your site, 24/7
- A weekly report: who visited, what they looked at, how to reach them
- A ready-to-run reactivation audience synced to your ad accounts
- No opt-in required, no extra steps or friction added for your visitors
- No long-term contract required to get started
Why this works when ads alone don't
You're not paying to find new strangers, you're recovering people who already showed up, already looked around, and already had the exact problem you solve. That's the highest-intent traffic you'll ever get, and until now, the only traffic you had zero way to follow up with.
The math
Every visitor who leaves unidentified is a job you paid to attract and then lost for free. Gravity Pixel doesn't create new traffic, it makes sure the traffic you already have stops disappearing.
Need net-new demand too? Nova Leads finds in-market buyers who have never visited your site yet.
Gravity Pixel pricing
$497 to $997/month
No long-term contract required to start. Most businesses see who's been visiting within the first week.
Need audiences for more channels? See our Data as a Service bundles for email, Meta, LinkedIn, direct mail, and outbound calling.
Curious where the identity data comes from? Read the data provenance guide.
Gravity Pixel FAQs
How does Gravity Pixel identify visitors without a form fill?+
The pixel matches device and network signals against a third-party identity graph that holds verified contact data for most U.S. households. No opt-in, form, or login is required from the visitor. The match happens invisibly in the background, so you get a contactable profile even when the person never told you they were there.
Is visitor identification compliant with privacy laws?+
Yes. The underlying identity graph is built from publicly available and consented data sources and is maintained in line with CCPA and similar U.S. state privacy frameworks. Gravity Pixel does not collect sensitive personal data, store payment information, or sell your visitor list. You own the audience it produces and can delete it at any time.
How quickly will I start seeing identified visitors?+
Most businesses see matched profiles appearing within the first week of the pixel going live. You do not need a minimum traffic threshold to begin, though higher-traffic sites naturally surface more matches faster. Your weekly report shows exactly who visited, what pages they viewed, and how to reach them.
What happens to visitors who cannot be identified?+
Not every visitor will match a contactable profile, and that is expected. Gravity Pixel still tracks those sessions so you can see aggregate behavior, time on site, and repeat visits. For the unmatched portion, we layer on standard retargeting and lookalike audiences so no traffic is wasted while the contactable list keeps growing.
Can Gravity Pixel work alongside my existing analytics and ad tools?+
Yes. The pixel is lightweight and runs independently of Google Analytics, Meta, or your ad platform pixels. Once we have your reactivation audience, we sync it directly into the ad accounts and CRM you already use, so it drops into your current workflow rather than replacing it.
What does the $497 to $997 per month range cover?+
Pricing scales with your monthly traffic volume and the size of the reactivation audience you want maintained. The lower tier suits single-location service businesses with moderate traffic, while the higher tier supports larger sites or multi-location operators. Both include pixel installation, weekly reporting, and audience syncing, with no long-term contract required to start.
Start identifying your visitors
Book a 15-minute call, and we'll show you what Gravity Pixel would have caught on your site over the last 30 days, using traffic you already paid for.