No black box. This guide backs the public data claims behind Gravity Pixel and Nova Leads: geography, source categories, NCOA hygiene, update cadence, intent signals, suppression, and opt-out handling.
U.S. consumer and business records
Categorized behavioral segments
Address hygiene refresh
Built from a mix of online behavior data (browsing, app usage, purchase history) and offline paper trail data (property records, voter files, credit attributes, professional licenses). This is what makes a profile real and contactable rather than a cookie.
Bid stream data (what people are actively searching and comparing right now), co-registration data (what they are opting into), and industry-specific behavioral signals. This is what separates a static list from a live audience.
13 provider feeds contribute identity, offline reference, and behavioral intent signals.
Consumer and business identity datasets that establish the core, resolvable profile.
Property records, voter files, credit attributes, and professional-license sources used as offline paper trail confirmation.
Online behavioral, bid stream, co-registration, and vertical intent feeds that show current category engagement.
Monthly NCOA hygiene with ongoing source refreshes as providers update their files. Intent feeds refresh continuously as provider signals are received and categorized.
Intent means observed behavioral signals, search, comparison, registration, and category engagement signals, supplied by data providers. It is not a guarantee that a person will buy.
Need this data activated across email, Meta, LinkedIn, direct mail, or outbound calling? See the Data as a Service channel bundles.
Thirteen provider feeds contribute identity, offline reference, and behavioral intent signals. Identity datasets establish the profile, offline reference sources such as property, voter, credit attribute, and professional-license files confirm it, and online behavioral, bid stream, co-registration, and vertical intent feeds show what that person is engaging with right now.
Monthly NCOA hygiene runs every 30 days, with ongoing source refreshes as providers update their files. Intent feeds refresh continuously as provider signals are received and categorized, so the audience reflects current behavior rather than a snapshot from the day it was built.
Intent means observed behavioral signals such as search, comparison, registration, and category engagement signals supplied by data providers. It is a strong indicator of active shopping behavior. It is not a guarantee that a person will buy.
Public opt-outs and admin suppression imports are hashed before storage, so suppression can be honored without retaining readable personal data. Audience creation and exports are limited to United States records, and phone-bearing CSV exports carry a DNC obligation notice unless a configured DNC provider performs scrubbing.
We will walk through coverage, intent segments, and suppression rules for your exact service area.
Schedule Your Free Call