--- title: "Data Provenance | Where Our Audience Data Comes From" description: "No black box. See the identity and intent sources behind Gravity Pixel and Nova Leads, plus NCOA cadence, suppression, and opt-out handling." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "LocalBusiness", "@id": "https://moonvibesmedia.com/#localbusiness", "name": "Moon Vibes Media", "description": "Moon Vibes Media delivers innovative digital marketing, branding, and media production services. Transform your brand with our creative strategies and compelling content.", "legalName": "Moon Vibes Media LLC", "alternateName": [ "Moon Vibes Media LLC", "MoonVibesMedia" ], "disambiguatingDescription": "Moon Vibes Media LLC is an independent Marquette, MI digital marketing agency founded by Kyle Barron. It is not affiliated with 'Moon Media', 'Moon Media Social', or any other similarly named entity.", "url": "https://moonvibesmedia.com/marketing-agency-marquette-mi", "telephone": "+1-808-427-9429", "email": "kyle@moonvibesmedia.com", "address": { "@type": "PostalAddress", "streetAddress": "1200 Wright St", "addressLocality": "Marquette", "addressRegion": "MI", "postalCode": "49855", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "46.5436", "longitude": "-87.3954" }, "sameAs": [ "https://facebook.com/moonvibesmedia", "https://www.instagram.com/moonvibesmedia", "https://linkedin.com/moonvibesmedia", "https://www.google.com/maps/place/Moon+Vibes+Media", "https://moonvibesmedia.lovable.app" ], "priceRange": "$$", "openingHours": "Mo-Fr 09:00-17:00", "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Digital Marketing & Media Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital Marketing" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Branding" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Media Production" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Content Creation" } } ] } }, { "@context": "https://schema.org", "@type": "Organization", "@id": "https://moonvibesmedia.com/#organization", "name": "Moon Vibes Media", "legalName": "Moon Vibes Media LLC", "alternateName": [ "Moon Vibes Media LLC", "MoonVibesMedia" ], "disambiguatingDescription": "Moon Vibes Media LLC is a Marquette, Michigan digital marketing agency founded by Kyle Barron. It is a distinct entity from 'Moon Media', 'Moon Media Social', and any other similarly named brand.", "url": "https://moonvibesmedia.com/marketing-agency-marquette-mi", "logo": "https://moonvibesmedia.com/images/logo.webp", "sameAs": [ "https://facebook.com/moonvibesmedia", "https://www.instagram.com/moonvibesmedia", "https://linkedin.com/moonvibesmedia", "https://www.google.com/maps/place/Moon+Vibes+Media" ], "identifier": [ { "@type": "PropertyValue", "propertyID": "domain", "value": "moonvibesmedia.com" } ], "contactPoint": { "@type": "ContactPoint", "telephone": "+1-808-427-9429", "contactType": "customer service", "email": "kyle@moonvibesmedia.com", "availableLanguage": "English" }, "founder": { "@type": "Person", "name": "Kyle Barron" } }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://moonvibesmedia.com/#website", "name": "Moon Vibes Media", "url": "https://moonvibesmedia.com" }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://moonvibesmedia.com/#professionalservice", "name": "Moon Vibes Media", "legalName": "Moon Vibes Media LLC", "alternateName": [ "Moon Vibes Media LLC" ], "disambiguatingDescription": "Not affiliated with 'Moon Media' or 'Moon Media Social'. Moon Vibes Media LLC operates from 1200 Wright St, Marquette, MI 49855.", "image": "https://moonvibesmedia.com/images/logo.webp", "url": "https://moonvibesmedia.com/marketing-agency-marquette-mi", "telephone": "+1-808-427-9429", "address": { "@type": "PostalAddress", "streetAddress": "1200 Wright St", "addressLocality": "Marquette", "addressRegion": "MI", "postalCode": "49855", "addressCountry": "US" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5.0", "reviewCount": "11" }, "areaServed": { "@type": "Country", "name": "United States" }, "serviceType": [ "Digital Marketing", "Branding", "Media Production", "Content Creation", "Social Media Marketing" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What services does Moon Vibes Media offer?", "acceptedAnswer": { "@type": "Answer", "text": "Moon Vibes Media offers comprehensive digital marketing services including branding, media production, content creation, social media marketing, and digital strategy consulting." } }, { "@type": "Question", "name": "Where is Moon Vibes Media located?", "acceptedAnswer": { "@type": "Answer", "text": "Moon Vibes Media is located at 1200 Wright St, Marquette, MI 49855, and serves clients throughout the United States." } }, { "@type": "Question", "name": "How can I contact Moon Vibes Media?", "acceptedAnswer": { "@type": "Answer", "text": "You can reach Moon Vibes Media by phone at 808-427-9429 or email at kyle@moonvibesmedia.com. You can also use the contact form on our website." } } ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://moonvibesmedia.com/data-provenance#webpage", "url": "https://moonvibesmedia.com/data-provenance", "name": "Data Provenance: Where Nova Leads and Gravity Pixel Data Comes From", "description": "A plain-language guide to the identity and intent data behind Gravity Pixel and Nova Leads: provider categories, NCOA cadence, intent signals, suppression, and opt-out handling.", "isPartOf": { "@id": "https://moonvibesmedia.com/#website" }, "about": { "@id": "https://moonvibesmedia.com/#organization" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://moonvibesmedia.com/marketing-agency-marquette-mi" }, { "@type": "ListItem", "position": 2, "name": "Data Provenance", "item": "https://moonvibesmedia.com/data-provenance" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "@id": "https://moonvibesmedia.com/data-provenance#faq", "mainEntity": [ { "@type": "Question", "name": "Where does the audience data come from?", "acceptedAnswer": { "@type": "Answer", "text": "Thirteen provider feeds contribute identity, offline reference, and behavioral intent signals. Identity datasets establish the profile, offline reference sources such as property, voter, credit attribute, and professional-license files confirm it, and online behavioral, bid stream, co-registration, and vertical intent feeds show what that person is engaging with right now." } }, { "@type": "Question", "name": "How often is the data updated?", "acceptedAnswer": { "@type": "Answer", "text": "Monthly NCOA hygiene runs every 30 days, with ongoing source refreshes as providers update their files. Intent feeds refresh continuously as provider signals are received and categorized, so the audience reflects current behavior rather than a snapshot from the day it was built." } }, { "@type": "Question", "name": "What does intent actually mean?", "acceptedAnswer": { "@type": "Answer", "text": "Intent means observed behavioral signals such as search, comparison, registration, and category engagement signals supplied by data providers. It is a strong indicator of active shopping behavior. It is not a guarantee that a person will buy." } }, { "@type": "Question", "name": "How are opt-outs and suppression handled?", "acceptedAnswer": { "@type": "Answer", "text": "Public opt-outs and admin suppression imports are hashed before storage, so suppression can be honored without retaining readable personal data. Audience creation and exports are limited to United States records, and phone-bearing CSV exports carry a DNC obligation notice unless a configured DNC provider performs scrubbing." } } ] } ] --- [Skip to main content](#main-content) [808-427-9429 ](tel:808-427-9429)[kyle@moonvibesmedia.com ](mailto:kyle@moonvibesmedia.com) [![Moon Vibes Media LLC logo](/images/logo.webp)](/marketing-agency-marquette-mi) [Home](/marketing-agency-marquette-mi)[About](/about-marketing-agency-marquette-mi)[Services](/marketing-services-marquette-mi)[Insights](/insights-marketing-marquette-mi)[Contact](/contact-marketing-agency-marquette-mi)[Schedule a Call](https://moonvibesmedia.setmore.com/) Data provenance # Where does the data come from? No black box. This guide backs the public data claims behind [Gravity Pixel](/gravity-pixel-website-visitor-identification) and [Nova Leads](/nova-leads-in-market-lead-generation): geography, source categories, NCOA hygiene, update cadence, intent signals, suppression, and opt-out handling. Profiles 280M+ U.S. consumer and business records Intent segments 22,000+ Categorized behavioral segments NCOA cadence Every 30 days Address hygiene refresh ## The two layers behind every audience ### The identity layer Built from a mix of online behavior data (browsing, app usage, purchase history) and offline paper trail data (property records, voter files, credit attributes, professional licenses). This is what makes a profile real and contactable rather than a cookie. ### The intent layer Bid stream data (what people are actively searching and comparing right now), co-registration data (what they are opting into), and industry-specific behavioral signals. This is what separates a static list from a live audience. ## Provider coverage 13 provider feeds contribute identity, offline reference, and behavioral intent signals. ### Identity datasets Consumer and business identity datasets that establish the core, resolvable profile. ### Offline reference data Property records, voter files, credit attributes, and professional-license sources used as offline paper trail confirmation. ### Behavioral intent feeds Online behavioral, bid stream, co-registration, and vertical intent feeds that show current category engagement. ## Updates and NCOA Monthly NCOA hygiene with ongoing source refreshes as providers update their files. Intent feeds refresh continuously as provider signals are received and categorized. ## What intent means Intent means observed behavioral signals, search, comparison, registration, and category engagement signals, supplied by data providers. It is not a guarantee that a person will buy. ## Compliance and opt-outs - Audience creation and exports are limited to United States records. - Public opt-outs and admin suppression imports are hashed before storage. - Phone-bearing CSV exports include a DNC obligation notice unless a configured DNC provider performs scrubbing. Need this data activated across email, Meta, LinkedIn, direct mail, or outbound calling? [See the Data as a Service channel bundles](/data-as-a-service). ## Data provenance FAQs Where does the audience data come from? + Thirteen provider feeds contribute identity, offline reference, and behavioral intent signals. Identity datasets establish the profile, offline reference sources such as property, voter, credit attribute, and professional-license files confirm it, and online behavioral, bid stream, co-registration, and vertical intent feeds show what that person is engaging with right now. How often is the data updated? + Monthly NCOA hygiene runs every 30 days, with ongoing source refreshes as providers update their files. Intent feeds refresh continuously as provider signals are received and categorized, so the audience reflects current behavior rather than a snapshot from the day it was built. What does intent actually mean? + Intent means observed behavioral signals such as search, comparison, registration, and category engagement signals supplied by data providers. It is a strong indicator of active shopping behavior. It is not a guarantee that a person will buy. How are opt-outs and suppression handled? + Public opt-outs and admin suppression imports are hashed before storage, so suppression can be honored without retaining readable personal data. Audience creation and exports are limited to United States records, and phone-bearing CSV exports carry a DNC obligation notice unless a configured DNC provider performs scrubbing. ## Want to see the data for your market? We will walk through coverage, intent segments, and suppression rules for your exact service area. [Schedule Your Free Call](https://moonvibesmedia.setmore.com/) ![Moon Vibes Media LLC](/images/footer-logo.webp) Expert SEO, Google Ads, and digital marketing services tailored to boost your online visibility. ### Quick Links - [Services](/marketing-services-marquette-mi) - [Data as a Service](/data-as-a-service) - [Insights](/insights-marketing-marquette-mi) - [About](/about-marketing-agency-marquette-mi) - [Contact](/contact-marketing-agency-marquette-mi) ### Contact - [808-427-9429](tel:808-427-9429) - [kyle@moonvibesmedia.com](mailto:kyle@moonvibesmedia.com) - [1200 Wright St, Marquette, MI 49855](https://www.google.com/maps/place/1200+Wright+St,+Marquette,+MI+49855) ### Legal - [Privacy Policy](/privacy-policy) - [Terms of Service](/terms-of-service) © 2026 Moon Vibes Media LLC. All rights reserved. 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